E-Commerce - A New Dimension in International Business

Selling in international market is never simple. Diverse languages, geographical distance, cultural difference and lack of market knowledge pose formidable challenge to any manufacturer/exporter. This is more so when buyer and seller interact through as anonymous a medium as Internet. In addition to general knowledge of standard export-import procedure and conventional wisdom, a good understanding of what works and what does not in e-commerce is a key success-factor today.

At the same time - Internet has brought overseas business within reach of average person with no great financial backup. 10 years back - it was uphill task to set-up a successful overseas business because of lack of reliable information on buyers/sellers/agents etc. and high cost of communication. Today, Internet has made it easy to find quality information and communicate at negligible cost.

In summary - Internet offers excellent opportunity for those who are willing to learn fast and think progressively.

What makes you successful in International Business over Internet ? What works in cyberspace and what doesn't ? I shall regularly write in this blog about my experience of helping Indian manufacturers and exporters make best use of Internet opportunity since 1997

Please help me with your comments/suggestion/feedback/bricks/Bouquets ...

Wish you Very Best

VANIK